
|
Merck Serono is the largest division of Merck. It was established in early 2007 following the acquisition of the former Serono S.A. by Merck and the integration of the business with the former Ethicals division of Merck. Merck Serono focuses on innovative prescription drugs of chemical and biotechnological origin that make important contributions to medical progress. |
Highlights of 2007
|
|
The business model
Merck Serono focuses on innovative pharmaceuticals. One of the company’s main areas of emphasis is biotechnological products such as monoclonal antibodies and other therapeutic proteins. A strict focus on selected therapeutic areas is an important success factor for Merck Serono in this business – supported by a high level of competence in research and development as well as production and sales. In 2007, Merck Serono generated around 60% of total revenues with six innovative biotechnology products. Products from Merck Serono are marketed in more than 150 countries. Approximately 16,000 employees around the world ensure the division’s global presence. |
Key therapeutic areas/products
|
Market trends and prospects for the future
|
