Profile: Pigments Audited by KPMG

The business model

Imagepicture Pigments (photo)

Merck is one of the most successful suppliers of effect pigments used to differentiate and position packaging and product design in a large number of branded products. In particular, new developments from Merck help to strengthen the brand identity of products. Not only decorative, but also security-relevant aspects, for example brand protection, are important here. First-rate service and extensive application expertise make the Pigments subdivision a strong partner, for example to the automotive industry.
 

Key products

Merck offers established and innovative effect pigments for the following applications:

  • Iriodin® mica-based pearl-luster pigments for plastics, coatings and printing inks
  • Weather-resistant pigments for automotive coatings and other outdoor applications
  • Pyrisma®: a new line of interference pigments for the coatings industry
  • Xirallic® effect pigments with attractive glitter effects
  • Colorstream® effect pigments with angle-dependent color travel
  • Optically variable, highly transparent and shimmering pigments, e.g. Xirona® and Ronastar®, for cosmetics
  • Timiron®, Colorana®: mica-based effect pigments for cosmetics
  • Functional pigments, e.g. for laser marking or solar heat reflection
  • Candurin®: food and pharmaceutical grade composite pigments.