Our Consumer Health Care division offers high-quality over-the-counter products for preventive health care and self-treatment of minor ailments. Its product range includes global, scientifically based branded products that customers trust. The Consumer Health Care division is represented in many countries of Europe, Latin America, Asia and Africa.
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Key products
- Mobility: Products to strengthen the joints and relieve pain, including the brands Seven Seas®, Seven Seas® JointCare, Flexagil® and Kytta®
- Everyday health protection: Probiotic multivitamin products Bion® and Multibionta®; vitamins and minerals sold under brand names such Cebion® and Diabion®
- Women’s and children’s health: Femibion®, products with folic acid and Metafolin® for pregnant and nursing women; Kidabion® (Haliborange®), a vitamin product for children
- Cough and cold: Cold remedy Nasivin® (Iliadin®); flu remedy Sedalmerck®
Key developments in 2009
- Growth course continues, with most countries clearly outperforming the market
- Strong recovery takes hold in the last two quarters following a weak start to 2009
- Power brands reinforced as the right strategy for the crisis
- Integration of the Belgian company Bio-Fyt
- Cooperation with the Chinese Medical Doctors Association (CMDA) to improve nutritional counseling in hospitals
- Cooperation strengthened with Bracco, a supplier of OTC pharmaceutical products in Italy
- Entry into the Canadian market with Multibionta®
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