Sales of the well-established
Nasivin® range grew by 23%
to EUR 52 million in 2010.
The Consumer Health Care division offers high-quality over-the-counter products for preventive health care and self-treatment of minor ailments. Its product range includes global, scientifically based branded products that consumers trust. Consumer Health Care is represented in many countries of Europe, North America, Latin America, Asia and Africa.
Key products
- Mobility: Products to strengthen the joints and relieve pain, including the brands Seven Seas®, Flexagil® and Kytta®
- Everyday health protection: Probiotic multivitamin ranges Bion® and Multibionta®; vitamins and minerals sold under brand names such as Cebion® and Diabion®
- Women’s and children’s health: Femibion® includes products with folic acid and Metafolin® for pregnant and nursing women; Kidabion® (Haliborange®), a vitamin range for children
- Cough and cold: Cold treatment Nasivin® (Iliadin®); flu treatment Sedalmerck®
Key developments in 2010
- Stable growth, with many countries clearly exceeding market growth
- Strategic brands reinforced: Double-digit growth for Femibion®, Bion®, Seven Seas® and Nasivin®
- Femibion®: a growth driver in Poland, Germany and France
- Bion® range: strong increases in France, Belgium and Chile
- Nasivin®: strong sales growth in Poland, Russia, South Africa and India
- Research and development further expanded
- Higher expenses due to restructuring measures in China, impairment losses in Mexico, and a warehouse fire in the United Kingdom
- Negative currency effects in Venezuela, one of the division’s largest Latin American markets; positive currency effects in Mexico, the United Kingdom and Indonesia