We have a well-balanced portfolio of global and local brands that in many countries rank either first or second in their respective market segments. Innovation based on scientific evidence and consumer insights is our top priority when developing our pipeline. Recent launches include Bion® Energie Plus, Bion® Allergo and Femibion® Intima.
With the exception of Seven Seas®, all our key brands generated strong single- and double-digit sales increases. Global sales of the Bion® brand grew by 17% to € 63 million, with France accounting for € 36 million of this amount. At € 43 million, sales of Femibion® rose by 4.7%. Sales of Nasivin®, the well-known brand that turned 50 in 2011, increased by 4.7% to € 49 million. Sales of the other local brands in the Cough & Cold category grew by 7.8% to € 55 million. Sales of the Kytta® brand rose by 18% to € 18 million and sales of Cebion® increased by 13% to € 30 million. Seven Seas® sustained a slight sales decline of 2.3% to € 43 million owing to a difficult market environment in the United Kingdom, its core market.
Top five brands by sales in 2011
