The Consumer Health division manufactures and markets over-the-counter pharmaceuticals. The division focuses on a number of well-known strategic brands, e.g. Bion®3, Nasivin®, Femibion®, Seven Seas®, Sangobion®, Cebion®, Sedalmerck® and Kytta® and contributed 4% to Group sales and 2% to EBITDA pre one-time items (excluding Corporate and Other) in 2013. Consumer Health has high market penetration in Europe, Latin America as well as Southeast Asia. The division is also generating very strong growth in Russia and Emerging Markets, particularly in India, Indonesia and Brazil, which have firmly established themselves among the division’s top-ten markets in terms of sales.
Global megatrends favor future growth of Consumer Health. People are becoming more health-conscious and concerned with their own physical well-being. Preventive health care and as little invasive therapy as possible are becoming increasingly important – in both established and emerging markets, characterized by a growing middle class with specific needs.
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